![]() In the 1990s, widespread anti-sweatshop movements introduced consumers in the West to the unacceptable labor conditions created by globalization of the garment industry. The rise of “fast fashion” in the new Millennium has made this project especially urgent. This trip gave us an inside view into the complexities of the supply chain, as well some of the existing barriers to fair labor and more sustainable practices. In addition to conducting worker interviews, we also interviewed people working in sustainability and/or upper management in the factories. On our trip, we toured several denim factories outside of Bengaluru as well as a carbon neutral factory called Thurulie a few hours from of Colombo. To bring the voices and experiences of garment workers abroad to the center of the story in Invisible Seams, we went on a trip to Sri Lanka and India in the summer of 2016 to interview garment workers and collect audio, photo and video content. ![]() This focus provides a framework for examining the broader consequences of globalization and its relation to climate change, uneven economic growth, and human rights violations. Operating at the cutting edge of media art, this project ties together present-day garment factories in Sri Lanka, India, and other locations with the history of manufacturing and labor movements in SoHo. Throughout the walk, participants will learn about the history of SoHo, the globalization of the fashion industry, the rise of fast fashion, and the ethical and environmental considerations of purchasing clothes. For example, an H & M logo could trigger footage of a garment worker in Sri Lanka, superimposed on the H&M storefront, speaking directly to the participant about making clothes for Western brands. Users of the Invisible Seams app will be invited to walk the streets of SoHo, listening to a narrative that blends the voices of garment workers, fashion activists, and cultural theorists with soundscapes from factories abroad.Īt designated storefront locations participants will be invited to use augmented reality, which uses image recognition software and GPS coordinates to trigger a smartphone to superimpose videos and images directly on the storefronts of major fashion brands. SoHo, once a center for garment manufacturing in the United States, has evolved to become an international center for fashion consumption. Invisible Seams is an augmented reality walking tour of SoHo centered on the globalization of the fashion industry.
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